There’s a paradigm shift: from Product to People

We’ve entered the era of undifferentiated hosting options.

Whilst you might keep claiming that your hotel and your rooms have nothing to do with an Airbnb flat, the 2 become totally the same in the eyes (and in the mind) of those who used to be your hotel guests.

Hosts and Hotels have now become competitors.

Just like their main and respective distribution channels: Airbnb and Booking&Co.

Because despite the pandemic, the combo Airbnb+Hosts started years ago deploying what travellers were desperately looking for: Experiences.

It’s a paradigm shift: from Product to People, with the latter (travel guests and prospects) being the core the former should be built upon.

The reddest ocean of all has become even more red.

Are we entering the era of Branding and Retailing?

E-commerce top players have set the norm for online shopping. Travellers expect to be able to shop for a hotel room like they shop on their favorite online store. With Fusion from D-edge Hospitality, our next generation website range, elevate the online booking experience of your hotel and watch your conversion rate skyrocket!

Feel free to contact me to discuss how we can be of help.

#hotels #directyourbookings