Insights & Strategies for Independent Hoteliers.
Today’s Revenue Management Thought - ran for 4 years
Now I publish Monday Revenue Rethink each Monday
5 Revenue Management Mistakes
Costing You Money
Dynamic Pricing Myths
Holding Your Hotel Back
How to Compete with OTAs
Without Losing Margin
The Power of a
Balanced Channel Mix
Monday Revenue Rethink
Monday Revenue Rethink
The smartest pricing strategy isn’t about what’s next. It’s about what’s clear.
Airlines showed the seat map. Hotels need to show the value map.
📌 Final post of the airline series. Weekly rethinks continue next Monday.
💬 What part of your pricing needs to be made visible?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
You’re not competing on price. You’re competing on perceived fairness.
Guests don’t need a discount. They need a reason.
📌 Pricing transparency every Monday.
💬 When has a “higher” price converted better than a cheaper one?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Would you let passengers board without checking their fare class ? Then stop treating every guest the same.
Tiered treatment isn’t unfair. It’s essential.
📌 Follow for hospitality truths every Monday.
💬 What moment in the guest journey could be tiered better?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
You can't segment by rate alone. Segment by reason.
Leisure, loyalty, long-stay, last-minute… each behaves differently.
📌 Smarter segmentation every Monday.
💬 Which guest type do you understand best?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
No one gets angry about a €4 bottle of water in First Class. Context is everything.
Same product. Different margin. Different story.
📌 Margin meets meaning every Monday.
💬 Where are you undercharging out of fear?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Airlines train passengers on fare logic. Do you train your guests ?
Transparency breeds acceptance - and fewer complaints.
📌 Pricing communication every Monday.
💬 What do you wish your guests understood?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Are your most valuable guests the most ignored ?
Business and First create margin.
Are you investing in them - or just chasing volume ?
📌 Focused insights every Monday.
💬 What % of your guests create 80% of your profit?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Stop selling 'rooms.' Start selling roles: explorer, romantic, remote worker.
Design and price for the journey - not the square metres.
📌 Segment-based storytelling every Monday.
💬 What experience label could replace “standard double”?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Premium doesn’t mean perfection. It means personal.'
& speaking of personal - I’m celebrating my 60th birthday today. 🎉🎂
Small touches, big impact.
Airlines personalise. Hotels should too.
📌 Mondays are for experience economics.
💬 What’s your most personal top-tier touch?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Your rooms are your seats. Your services are your upgrades. Treat them accordingly.
If every guest gets the same experience, there’s no reason to pay more.
📌 Elevating experience logic every Monday.
💬 What tiered guest experience would you actually pay for?
Have a profitable week.
✌🏼