Insights & Strategies for Independent Hoteliers.
Today’s Revenue Management Thought - ran for 4 years
Now I publish Monday Revenue Rethink each Monday
5 Revenue Management Mistakes
Costing You Money
Dynamic Pricing Myths
Holding Your Hotel Back
How to Compete with OTAs
Without Losing Margin
The Power of a
Balanced Channel Mix
Monday Revenue Rethink
Monday Revenue Rethink
Two rooms. Same size. One earns 30% more. Why ?
Because it’s been photographed and described like a dream.
If your best product looks average online, it will sell like it.
📌 Mondays are for commercial truth.
💬 Which room deserves better storytelling than it’s getting?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
The smartest pricing strategy isn’t about what’s next. It’s about what’s clear.
Airlines showed the seat map. Hotels need to show the value map.
📌 Final post of the airline series. Weekly rethinks continue next Monday.
💬 What part of your pricing needs to be made visible?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
You’re not competing on price. You’re competing on perceived fairness.
Guests don’t need a discount. They need a reason.
📌 Pricing transparency every Monday.
💬 When has a “higher” price converted better than a cheaper one?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Would you let passengers board without checking their fare class ? Then stop treating every guest the same.
Tiered treatment isn’t unfair. It’s essential.
📌 Follow for hospitality truths every Monday.
💬 What moment in the guest journey could be tiered better?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
You can't segment by rate alone. Segment by reason.
Leisure, loyalty, long-stay, last-minute… each behaves differently.
📌 Smarter segmentation every Monday.
💬 Which guest type do you understand best?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
No one gets angry about a €4 bottle of water in First Class. Context is everything.
Same product. Different margin. Different story.
📌 Margin meets meaning every Monday.
💬 Where are you undercharging out of fear?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Airlines train passengers on fare logic. Do you train your guests ?
Transparency breeds acceptance - and fewer complaints.
📌 Pricing communication every Monday.
💬 What do you wish your guests understood?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Are your most valuable guests the most ignored ?
Business and First create margin.
Are you investing in them - or just chasing volume ?
📌 Focused insights every Monday.
💬 What % of your guests create 80% of your profit?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Stop selling 'rooms.' Start selling roles: explorer, romantic, remote worker.
Design and price for the journey - not the square metres.
📌 Segment-based storytelling every Monday.
💬 What experience label could replace “standard double”?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Premium doesn’t mean perfection. It means personal.'
& speaking of personal - I’m celebrating my 60th birthday today. 🎉🎂
Small touches, big impact.
Airlines personalise. Hotels should too.
📌 Mondays are for experience economics.
💬 What’s your most personal top-tier touch?
Have a profitable week.
✌🏼