Insights & Strategies for Independent Hoteliers.
Today’s Revenue Management Thought - ran for 4 years
Now I publish Monday Revenue Rethink each Monday
5 Revenue Management Mistakes
Costing You Money
Dynamic Pricing Myths
Holding Your Hotel Back
How to Compete with OTAs
Without Losing Margin
The Power of a
Balanced Channel Mix
Monday Revenue Rethink
Monday Revenue Rethink
Would you ever see Business Class bundled with Economy? Then stop doing it in your packages.
Mixed value confuses guests and devalues premium.
📌 Every Monday, I help hotels clean up confusion.
💬 What package are you bundling that actually needs splitting?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Your room names are killing your upsells.
“Superior Double Courtyard” means nothing.
“The Sunset Room” sells itself.
📌 Emotional storytelling every Monday.
💬 Which of your rooms deserves a better name—and higher price?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
The OTA is your travel agent. Your website is your aircraft.
OTA guests choose price. Direct guests expect experience.
Give them something worth switching for.
📌 Channel strategy every Monday.
💬 What’s the clearest benefit to booking direct—today?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
If your booking engine doesn’t show a clear choice - it’s not a choice.
Airlines make upsells obvious. Hotels hide them behind poor UI.
📌 Rethinking direct conversion every Monday.
💬 What % of your guests book your most profitable rate category?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
You’re not selling rooms. You’re selling reasons.
Airlines sell destination, loyalty, speed, comfort.
Hotels ? Often just square metres.
Rates win when the why is clear.
📌 Every Monday, we reframe the value proposition.
💬 What’s your hotel’s real reason to book?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Your guests don’t want a room - they want status.
In aviation, status drives loyalty. In hospitality, it’s barely acknowledged.
“Exclusive early check-in” is a revenue lever - not a favour.
📌 Mondays are for strategic segmentation.
💬 What status-based benefits could you offer—without discounting?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Prepaid upgrades are gold.
Airlines mastered it. Have you?
Seat upgrades, baggage fees, early boarding… all monetised in advance.
Hotels ? Still doing last-minute upsells at check-in.
📌 Follow me to shift upsell timing.
💬 What could you pre-sell before arrival with the right message?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Airlines don’t give free upgrades “just because.”
Why do hotels ?
If you upgrade without strategy, you teach guests to book low and expect high.
Upgrades should be earned - or bought.
📌 Every Monday, I challenge commercial habits.
💬 What’s your current upgrade logic—and is it costing you?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Economy guests pay extra to choose their seat. Why not in hotels ?
Room views, balconies, top-floor locations… all monetisable.
If it impacts experience, it should impact rate.
📌 Follow for profitable small wins every Monday.
💬 What “seat preference” equivalents are you not charging for?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
In the sky, the seats are the same every day. In hotels, you change value by the hour.
Your revenue team sees perishable value. But do your guests ?
Dynamic pricing must come with dynamic storytelling.
📌 Every Monday, we connect pricing to perception.
💬 What’s the best way you’ve explained price differences to guests ?
Have a profitable week.
✌🏼