Insights & Strategies for Independent Hoteliers.

Today’s Revenue Management Thought - ran for 4 years

Now I publish Monday Revenue Rethink each Monday

5 Revenue Management Mistakes

Costing You Money

Dynamic Pricing Myths

Holding Your Hotel Back

How to Compete with OTAs

Without Losing Margin

The Power of a

Balanced Channel Mix

Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

How stringent are your cancellation policies for the upcoming summer season ?

Cancellation policies should strike a balance between protecting our revenues and providing flexibility for guests.

While it is important for us to safeguard our business interests, overly stringent cancellation policies can negatively impact customer satisfaction and deter potential bookings.

By finding the right balance between protecting your business and accommodating guest needs, you can establish fair and reasonable cancellation policies that enhance customer satisfaction and promote positive guest experiences.

Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Your room type names can affect your sales.

The name of a room type can evoke specific expectations and emotions in potential customers, influencing their decision-making process.

It's important to note that while room type names can impact sales, other factors such as pricing, location, online reviews, and reputation also play significant roles in customers' decision-making processes.

Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Social Media Meets Hotel Revenue Management ……

Incorporating social media into hotel revenue management requires a strategic approach and ongoing monitoring and analysis of key metrics.

By leveraging social media platforms effectively, hotels can enhance their revenue management practices and results.

Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

We’re not mainstream !!!

Your hotel’s USP is never what you think it is.

It is what your customer think it is !

Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Pricing and Artificial Intelligence: Is this a Match Made in the “Cloud” ?

With the ability to analyze vast amounts of data in real time, AI algorithms offer the potential to identify optimal pricing points at any given time.

However, as with any new technology, there are potential drawbacks that Revenue Managers must be aware of to ensure effective and ethical implementation.

It's important to note that while AI can provide valuable insights and automate certain pricing processes, human expertise and judgment are still crucial. Pricing decisions should be aligned with business goals, ethical considerations, and regulatory requirements. Additionally, hotels need to ensure data privacy and security when implementing AI-powered pricing solutions.

Overall, when implemented effectively, AI can enhance pricing strategies, improve decision-making, and drive growth by leveraging vast amounts of data and advanced analytics techniques.

Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Will AI models soon replace revenue managers ?

AI models can assist hotels by automating tasks and providing data-driven insights for decision-making. But they’re unlikely to completely replace reveneu managers anytime soon. 

AI has a major role to play, but for now, human experts are still needed to wield this powerful new tool. 

Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Do you cross your fingers while changing rates ?

Today’s predictive analytics allow users to understand the impacts of their decisions before they even make them.

Predictive analytics can indeed provide valuable insights and help revenue managers make more informed decisions. By analyzing historical data and using algorithms to identify patterns and trends, predictive analytics can help revenue managers forecast the potential outcomes of rate changes and make more informed decisions based on data-driven insights.

Take the right step & invest in automated pricing tools.

Have a profitable week.

✌🏼

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