Insights & Strategies for Independent Hoteliers.
Today’s Revenue Management Thought - ran for 4 years
Now I publish Monday Revenue Rethink each Monday
5 Revenue Management Mistakes
Costing You Money
Dynamic Pricing Myths
Holding Your Hotel Back
How to Compete with OTAs
Without Losing Margin
The Power of a
Balanced Channel Mix
Today's Revenue Management thought:-
Plan ahead & ensure your rate structure, cancellation & deposit policies & stay controls are in place…..
You never know what the next reservation will bring.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
How stringent are your stay control policies for the upcoming summer season ?
Your stay control policies, such as minimum length of stay or maximum length of stay requirements, should be implemented in a way that balances your hotel's operational efficiency and revenue goals with guest preferences and needs.
Remember that every stay control policy can be tailored to your specific circumstances and market dynamics. Regular monitoring, analysis, and adjustments are essential to optimize occupancy and revenue while maintaining guest satisfaction.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
A few considerations for defining your cancellation policies for the upcoming summer season !
Clear communication: It is crucial to clearly communicate the cancellation policy to guests at the time of booking. Ensure that the policy is transparent, easy to understand, and prominently displayed on your website and booking platforms. This helps set expectations and avoids misunderstandings later.
Flexibility for guests: Providing flexibility in cancellation policies can enhance guest satisfaction and attract more bookings. Consider offering different tiers of cancellation options, such as non-refundable rates with lower prices and more flexible rates with a moderate cancellation fee. This allows guests to choose an option that aligns with their needs and risk tolerance.
Consider lead time: Adjust your cancellation policy based on the lead time before the reservation. For example, you might have a more lenient policy for cancellations made well in advance and a stricter policy for last-minute cancellations. This approach allows you to have some flexibility while also protecting your revenue.
Special circumstances: Take into account special circumstances that may necessitate cancellations, such as medical emergencies, natural disasters, or unexpected travel restrictions. Having a provision to accommodate these situations with more lenient cancellation terms can demonstrate empathy and goodwill towards guests.
Group and event bookings: For group bookings or events, consider having a separate cancellation policy that takes into account the unique nature of these reservations. These policies may have different terms and conditions due to the complexity and potential impact on the hotel's operations.
Evaluate market standards: Be aware of industry norms and practices regarding cancellation policies. This can help you remain competitive while ensuring your policies are reasonable and in line with customer expectations. Monitor the practices of other hotels in your market and consider adjusting your policies accordingly.
Regular review and adjustment: Regularly review and assess the effectiveness of your cancellation policies. Analyze guest feedback, booking patterns, and market conditions to identify any areas for improvement. Adjust your policies as necessary to meet evolving customer needs and market dynamics.
Like all other property content, conducting an Audit of your cancellation policies on a regular basis is highly recommended.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
How stringent are your cancellation policies for the upcoming summer season ?
Cancellation policies should strike a balance between protecting our revenues and providing flexibility for guests.
While it is important for us to safeguard our business interests, overly stringent cancellation policies can negatively impact customer satisfaction and deter potential bookings.
By finding the right balance between protecting your business and accommodating guest needs, you can establish fair and reasonable cancellation policies that enhance customer satisfaction and promote positive guest experiences.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
So many acronyms are used in Revenue Management…..
how about………
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Your room type names can affect your sales.
The name of a room type can evoke specific expectations and emotions in potential customers, influencing their decision-making process.
It's important to note that while room type names can impact sales, other factors such as pricing, location, online reviews, and reputation also play significant roles in customers' decision-making processes.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Social Media Meets Hotel Revenue Management ……
Incorporating social media into hotel revenue management requires a strategic approach and ongoing monitoring and analysis of key metrics.
By leveraging social media platforms effectively, hotels can enhance their revenue management practices and results.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
We’re not mainstream !!!
Your hotel’s USP is never what you think it is.
It is what your customer think it is !
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Your customers will always be people.
Empathy and a smile is your revenue builder.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Meet your new colleague - AI Powered Revenue Manager…….
Have a profitable week.
✌🏼