Insights & Strategies for Independent Hoteliers.

Todayโ€™s Revenue Management Thought - ran for 4 years

Now I publish Monday Revenue Rethink each Monday

5 Revenue Management Mistakes

Costing You Money

Dynamic Pricing Myths

Holding Your Hotel Back

How to Compete with OTAs

Without Losing Margin

The Power of a

Balanced Channel Mix

Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

The OTA Addiction โ€“ Are Hotels Their Own Worst Enemy?

Many hoteliers complain about high OTA commissions butโ€ฆ
โŒ Still price their direct channels higher
โŒ Still prioritize OTAs over their own website
โŒ Still lack a proper direct booking strategy

The result? OTAs own the guest relationship, control demand, and dictate termsโ€”while hotels scramble for profitability.

Hotels donโ€™t need to eliminate OTAsโ€”but they do need to stop feeding the addiction.

What if you shifted just 10-20% of bookings to direct and reinvested that margin into tech, talent & targeted digital marketing?

๐Ÿ’ฌ How reliant is your hotel on OTAs today? Letโ€™s talk in the comments.

Have a profitable week.

โœŒ๐Ÿผ

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

The Hidden Cost of Overdependence on OTAs

Many hotels feel stuckโ€”relying on third-party distribution while watching profits shrink.

Why? Underinvestment in talent, technology, and digital marketing.

Every euro lost to commissions is a euro not spent on:
๐Ÿ’ป Better direct booking technology
๐Ÿ“ข Stronger brand marketing
๐Ÿ›Ž Upskilled teams who drive profitability

Sacrificed profit today = sacrificed investment for the future.

But hereโ€™s the thingโ€”breaking free doesnโ€™t mean cutting off OTAs entirely. A strategic shift of just 10-20% of inventory to direct channels could change the game.

Are you ready to get off the OTA hamster wheel? Stay tuned for practical steps in my next post.

Have a profitable week.

โœŒ๐Ÿผ

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

โœˆ๏ธ๐Ÿ’ฐ ๐–๐ก๐š๐ญ ๐‡๐จ๐ญ๐ž๐ฅ๐ฌ ๐‚๐š๐ง ๐‹๐ž๐š๐ซ๐ง ๐€๐›๐จ๐ฎ๐ญ ๐”๐ฉ๐ฌ๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐Ÿ๐ซ๐จ๐ฆ ๐‘๐ฒ๐š๐ง๐š๐ข๐ซ โ€“ ๐€๐ฎ๐ฑ๐ข๐ฅ๐ข๐š๐ซ๐ฒ ๐’๐š๐ฅ๐ž๐ฌ ๐€๐ซ๐ž ๐๐ซ๐จ๐Ÿ๐ข๐ญ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ! โœˆ๏ธ๐Ÿ’ฐ

This Isnโ€™t Just About More Moneyโ€”Itโ€™s About a Better Stay. โœจ

If you think upselling is just about squeezing more cash out of guestsyouโ€™re doing it all wrong.

Ryanair doesnโ€™t force you to pay for extra legroomโ€”you pay because it makes your journey better.

Same for hotels. When upselling is done properly, it:
โœ”๏ธ Creates a better guest experience (a better room, a better breakfast, a more relaxing checkout).
โœ”๏ธ Gives guests more control over their stay (nobody books late checkout unless they actually want it).
โœ”๏ธ Increases satisfaction (guests who choose extras are usually happier!).

Hotels need to ditch the mindset that selling is intrusive.

Itโ€™s not about pressureโ€”itโ€™s about giving guests better choices.

The final question: Are you running a hotelโ€”or a โ€œroom-onlyโ€ business model while ignoring huge revenue opportunities?

Your turn: Whatโ€™s stopping your hotel from being a revenue-generating machine? ๐Ÿ‘‡

Have a profitable week.

โœŒ๐Ÿผ

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

โœˆ๏ธ๐Ÿ’ฐ ๐–๐ก๐š๐ญ ๐‡๐จ๐ญ๐ž๐ฅ๐ฌ ๐‚๐š๐ง ๐‹๐ž๐š๐ซ๐ง ๐€๐›๐จ๐ฎ๐ญ ๐”๐ฉ๐ฌ๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐Ÿ๐ซ๐จ๐ฆ ๐‘๐ฒ๐š๐ง๐š๐ข๐ซ โ€“ ๐€๐ฎ๐ฑ๐ข๐ฅ๐ข๐š๐ซ๐ฒ ๐’๐š๐ฅ๐ž๐ฌ ๐€๐ซ๐ž ๐๐ซ๐จ๐Ÿ๐ข๐ญ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ! โœˆ๏ธ๐Ÿ’ฐ

Hotels Need to Get Serious About Selling. Hereโ€™s How. ๐ŸŽฏ

Ryanair doesnโ€™t leave ancillary revenue to chance.

They donโ€™t rely on a flight attendant randomly deciding to sell scratch cards and drinks.

They systematise and automate the processโ€”and hotels should be doing the same.

โœ”๏ธ Make it standard at check-in.
๐Ÿ”น Train your front desk to offer TWO upsell options, every timeโ€”just like Ryanairโ€™s baggage selection.

โœ”๏ธ Use technology to automate pre-arrival upsells.
๐Ÿ”น Pre-stay emails & online check-in screens should always offer room upgrades, breakfast, and late checkouts.

โœ”๏ธ Track performance and reward staff.
๐Ÿ”น The airline crew that sells the most gets incentives. Why arenโ€™t front desk teams being rewarded for driving revenue?

If Ryanair can convince millions to pay for a seat they already own, then hotels should be able to convince guests to enhance their stay.

Tomorrow, the final pieceโ€”why upselling isnโ€™t just about money, itโ€™s about better experiences.

Have a profitable week.

โœŒ๐Ÿผ

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

โœˆ๏ธ๐Ÿ’ฐ ๐–๐ก๐š๐ญ ๐‡๐จ๐ญ๐ž๐ฅ๐ฌ ๐‚๐š๐ง ๐‹๐ž๐š๐ซ๐ง ๐€๐›๐จ๐ฎ๐ญ ๐”๐ฉ๐ฌ๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐Ÿ๐ซ๐จ๐ฆ ๐‘๐ฒ๐š๐ง๐š๐ข๐ซ โ€“ ๐€๐ฎ๐ฑ๐ข๐ฅ๐ข๐š๐ซ๐ฒ ๐’๐š๐ฅ๐ž๐ฌ ๐€๐ซ๐ž ๐๐ซ๐จ๐Ÿ๐ข๐ญ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ! โœˆ๏ธ๐Ÿ’ฐ

The Real Cost of Not Selling Moreโ€”And Itโ€™s Enormous! ๐Ÿ’ธ

Hotels say they want higher profitsโ€”but then ignore the easiest way to get there.

Letโ€™s break it down:

๐Ÿ”น Your hotel has 100 rooms.
๐Ÿ”น If just 30% of guests booked a โ‚ฌ20 upsell per stayโ€ฆ
๐Ÿ”น Thatโ€™s โ‚ฌ600 extra per night.
๐Ÿ”น Over a year? โ‚ฌ219,000 in additional revenue.

From just one small upsell. ๐Ÿคฏ

Now imagine if your front desk also sold:
โœ”๏ธ Priority early check-in (โ‚ฌ15) โœ”๏ธ Breakfast pre-booking (โ‚ฌ10) โœ”๏ธ Premium WiFi (โ‚ฌ5) โœ”๏ธ Welcome champagne (โ‚ฌ25)

Suddenly, youโ€™re adding hundreds of thousands in profitโ€”just by doing what Ryanair does every day.

The question isnโ€™t, โ€œShould we upsell?โ€
Itโ€™s, โ€œWhy on earth arenโ€™t we already doing this at scale?โ€

Tomorrow, we tackle HOW to make upselling foolproof. ๐Ÿ›Ž๏ธ

Have a profitable week.

โœŒ๐Ÿผ

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

โœˆ๏ธ๐Ÿ’ฐ ๐–๐ก๐š๐ญ ๐‡๐จ๐ญ๐ž๐ฅ๐ฌ ๐‚๐š๐ง ๐‹๐ž๐š๐ซ๐ง ๐€๐›๐จ๐ฎ๐ญ ๐”๐ฉ๐ฌ๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐Ÿ๐ซ๐จ๐ฆ ๐‘๐ฒ๐š๐ง๐š๐ข๐ซ โ€“ ๐€๐ฎ๐ฑ๐ข๐ฅ๐ข๐š๐ซ๐ฒ ๐’๐š๐ฅ๐ž๐ฌ ๐€๐ซ๐ž ๐๐ซ๐จ๐Ÿ๐ข๐ญ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ! โœˆ๏ธ๐Ÿ’ฐ

Why Are Hotels So Afraid to Upsell? ๐Ÿคทโ€โ™‚๏ธ

Ryanair doesnโ€™t hesitate for a second when charging for extras.

Yet hotelsโ€”businesses that literally sell experiences and upgradesโ€”are weirdly shy about offering add-ons.

๐Ÿ›Ž๏ธ When was the last time reception proactively sold a better room?
๐Ÿฅ‚ Why isnโ€™t every guest offered a welcome drink package?
๐Ÿณ Why isnโ€™t breakfast pre-sold at check-in to boost F&B revenue?

Hotels, letโ€™s be real:
๐Ÿšจ Guests expect to be offered extras.
๐Ÿšจ If they donโ€™t book it at your hotel, theyโ€™ll spend it elsewhere.
๐Ÿšจ If youโ€™re not selling, youโ€™re losing money.

Ryanair doesnโ€™t apologise for offering add-onsโ€”they just do it as a matter of process.

So why are hotels leaving money on the table? Tomorrow, we talk numbers.

Have a profitable week.

โœŒ๐Ÿผ

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

โœˆ๏ธ๐Ÿ’ฐ ๐–๐ก๐š๐ญ ๐‡๐จ๐ญ๐ž๐ฅ๐ฌ ๐‚๐š๐ง ๐‹๐ž๐š๐ซ๐ง ๐€๐›๐จ๐ฎ๐ญ ๐”๐ฉ๐ฌ๐ž๐ฅ๐ฅ๐ข๐ง๐  ๐Ÿ๐ซ๐จ๐ฆ ๐‘๐ฒ๐š๐ง๐š๐ข๐ซ โ€“ ๐€๐ฎ๐ฑ๐ข๐ฅ๐ข๐š๐ซ๐ฒ ๐’๐š๐ฅ๐ž๐ฌ ๐€๐ซ๐ž ๐๐ซ๐จ๐Ÿ๐ข๐ญ๐š๐›๐ข๐ฅ๐ข๐ญ๐ฒ! โœˆ๏ธ๐Ÿ’ฐ

The 'Everything Is Extra' Playbook

I know, I knowโ€”Ryanair isnโ€™t exactly the Four Seasons of the skies. But love them or hate them, their upselling strategy is nothing short of genius.

โœ”๏ธ Want a seat next to your partner? Thatโ€™s extra.
โœ”๏ธ Need a carry-on bag? Thatโ€™s extra.
โœ”๏ธ Fancy skipping the boarding queue? Thatโ€™s extra.

And you know what? People pay. Every. Single. Time.

Now, letโ€™s talk about hotels.

When was the last time your front desk actively upsold anything?
When did a guest last hear, โ€œWould you like a room with a view?โ€ or โ€œWould you like to pre-book breakfast?โ€

Why arenโ€™t hotels applying the same relentless focus on ancillary revenue as airlines?

Stay tuned. Because Ryanair-level upselling isnโ€™t just for budget airlinesโ€”itโ€™s for hotels too.

Have a profitable week.

โœŒ๐Ÿผ

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Simplify to Multiply ๐Ÿ’ฐ

Letโ€™s cut to the chase.

Too many rate plans =
๐Ÿ’ธ Lower conversion
๐Ÿ’ธ Slower teams
๐Ÿ’ธ Tech headaches
๐Ÿ’ธ Messy data

Simplified pricing =
๐Ÿ’ฐ Higher conversions
๐Ÿ’ฐ Faster operations
๐Ÿ’ฐ Smarter pricing decisions
๐Ÿ’ฐ More profit, less pain

โœ… Want me to help streamline your rate plans? Letโ€™s book a quick call โ€” DM me to set it up. Schedule a meeting - https://calendly.com/nikolashall/freecall?

Have a profitable week.

โœŒ๐Ÿผ

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Your Tech Hates Messy Pricing Too

Your channel manager, PMS, and booking engine arenโ€™t magicians. They canโ€™t fix messy rate plans โ€” they just pass the chaos along.

The more plans you load, the more you risk:
โš ๏ธ Mapping errors
โš ๏ธ Out-of-sync rates
โš ๏ธ Dodgy reporting (good luck spotting trends!)

Clean pricing = clean data = smart decisions = more revenue.

๐Ÿ“Š Want me to check if your tech stack is working for โ€” or against you? Drop me a DM and letโ€™s take a look together. Schedule a meeting - https://calendly.com/nikolashall/freecall?

Have a profitable week.

โœŒ๐Ÿผ

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Your Team Deserves Better (and Faster)

Your reservations team isnโ€™t there to play detective. But thatโ€™s exactly what happens when you drown them in rate plans.

โ€œWhich one is todayโ€™s best seller?โ€
โ€œWhy does Rate Plan G have different cancellation terms than Rate Plan K?โ€
โ€œOopsโ€ฆ we gave the wrong price over the phone.โ€

Too many rates = slower responses, more mistakes, and lost revenue.

Clean up your pricing, and your team can focus on selling โ€” not solving puzzles.

๐Ÿ’ก Want a second opinion on your current rate plan structure? Let me help you cut the clutter โ€” DM me to get started. Schedule a meeting - https://calendly.com/nikolashall/freecall?

Have a profitable week.

โœŒ๐Ÿผ

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