Insights & Strategies for Independent Hoteliers.
Today’s Revenue Management Thought - ran for 4 years
Now I publish Monday Revenue Rethink each Monday
5 Revenue Management Mistakes
Costing You Money
Dynamic Pricing Myths
Holding Your Hotel Back
How to Compete with OTAs
Without Losing Margin
The Power of a
Balanced Channel Mix
Monday Revenue Rethink
Monday Revenue Rethink
Not every guest wants First Class. But everyone wants to know what First Class feels like.
If your upgrades aren’t aspirational, they won’t sell.
Make the premium story seductive - not complicated.
📌 Follow for product hierarchy clarity every Monday.
💬 What makes your top-tier product worth the extra price?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Airlines charge more for legroom. You give away square metres.
Why are your biggest rooms priced like standard doubles ?
Space is a luxury. Price it that way.
📌 Follow me every Monday as we rethink room pricing logic.
💬 Which of your rooms is underpriced simply because it’s “not a suite”?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Your rate fences are invisible. That’s why no one’s upgrading.
Guests don’t mind paying more - if they understand what they’re getting.
If all options look the same… guess which one sells?
📌 Mondays are for commercial transparency.
💬 How visible is your value difference between room types?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Business Class works because it balances comfort with control. What’s your middle-tier strategy?
Most hotels jump from basic to premium with nothing in between.
That’s a missed opportunity.
Business travellers don’t need spa robes—they need peace, power sockets, and predictability.
📌 Follow for segmentation lessons airlines already mastered.
💬 What’s your middle-tier offering really solving?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Would you ever see an airline bundle champagne into every seat ?
Then why are hotels doing it ?
I’ve seen properties give away premium experiences in every room category - because they’re afraid to draw lines.
Clarity converts. Boundaries protect profit.
📌 Pricing clarity every Monday.
💬 What are you still offering for free… that should be a paid upgrade?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Economy isn’t a downgrade - it’s a decision.
Some guests want simplicity. That’s not bad - it’s a business model.
But if you confuse budget guests with bad product, you’ll lose both margin and trust.
📌 Every Monday, I’ll help you separate cost-saving from value-sapping.
💬 What’s your most profitable “basic” room - and why?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
First Class isn’t about gold taps - it’s about value you can see.
In my experience, the best upsells aren’t created, they’re revealed.
Guests will pay more when the difference is obvious and desirable.
📌 Follow me every Monday as we rethink room classes like fare classes.
💬 What do your premium rooms say… without saying a word?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Same building. Different experiences. So why are you still pricing like every guest is the same?
Airlines figured it out years ago: First Class, Business, Economy.
✈️ Same aircraft. 💺 Different expectations. 🪑 Different willingness to pay.
Hotels? Still selling “double rooms.”
📌 Revenue rethink takes off again every Monday.
💬 What would your First Class room actually look like?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Forecasts change. But your pricing mindset shouldn't.
The market will shift. Your principles shouldn't.
📌 Mondays are for mindset mastery.
💬 What belief anchors your pricing—no matter the forecast?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
What if your guests are choosing the wrong room… because you made it confusing?
Naming matters. Clarity sells.
📌 Product storytelling tips every Monday.
💬 Which room category gets the most guest questions?
Have a profitable week.
✌🏼