Insights & Strategies for Independent Hoteliers.
Today’s Revenue Management Thought - ran for 4 years
Now I publish Monday Revenue Rethink each Monday
5 Revenue Management Mistakes
Costing You Money
Dynamic Pricing Myths
Holding Your Hotel Back
How to Compete with OTAs
Without Losing Margin
The Power of a
Balanced Channel Mix
Monday Revenue Rethink
Monday Revenue Rethink
If your booking engine doesn’t show a clear choice - it’s not a choice.
Airlines make upsells obvious. Hotels hide them behind poor UI.
📌 Rethinking direct conversion every Monday.
💬 What % of your guests book your most profitable rate category?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
You’re not selling rooms. You’re selling reasons.
Airlines sell destination, loyalty, speed, comfort.
Hotels ? Often just square metres.
Rates win when the why is clear.
📌 Every Monday, we reframe the value proposition.
💬 What’s your hotel’s real reason to book?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Your guests don’t want a room - they want status.
In aviation, status drives loyalty. In hospitality, it’s barely acknowledged.
“Exclusive early check-in” is a revenue lever - not a favour.
📌 Mondays are for strategic segmentation.
💬 What status-based benefits could you offer—without discounting?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Prepaid upgrades are gold.
Airlines mastered it. Have you?
Seat upgrades, baggage fees, early boarding… all monetised in advance.
Hotels ? Still doing last-minute upsells at check-in.
📌 Follow me to shift upsell timing.
💬 What could you pre-sell before arrival with the right message?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Airlines don’t give free upgrades “just because.”
Why do hotels ?
If you upgrade without strategy, you teach guests to book low and expect high.
Upgrades should be earned - or bought.
📌 Every Monday, I challenge commercial habits.
💬 What’s your current upgrade logic—and is it costing you?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Economy guests pay extra to choose their seat. Why not in hotels ?
Room views, balconies, top-floor locations… all monetisable.
If it impacts experience, it should impact rate.
📌 Follow for profitable small wins every Monday.
💬 What “seat preference” equivalents are you not charging for?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
In the sky, the seats are the same every day. In hotels, you change value by the hour.
Your revenue team sees perishable value. But do your guests ?
Dynamic pricing must come with dynamic storytelling.
📌 Every Monday, we connect pricing to perception.
💬 What’s the best way you’ve explained price differences to guests ?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Not every guest wants First Class. But everyone wants to know what First Class feels like.
If your upgrades aren’t aspirational, they won’t sell.
Make the premium story seductive - not complicated.
📌 Follow for product hierarchy clarity every Monday.
💬 What makes your top-tier product worth the extra price?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Airlines charge more for legroom. You give away square metres.
Why are your biggest rooms priced like standard doubles ?
Space is a luxury. Price it that way.
📌 Follow me every Monday as we rethink room pricing logic.
💬 Which of your rooms is underpriced simply because it’s “not a suite”?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Your rate fences are invisible. That’s why no one’s upgrading.
Guests don’t mind paying more - if they understand what they’re getting.
If all options look the same… guess which one sells?
📌 Mondays are for commercial transparency.
💬 How visible is your value difference between room types?
Have a profitable week.
✌🏼