Distribution Mix Optimisation

Ensure your rooms are listed on the right platforms to reach the right guests at the right time.

What It Includes:

• Channel Analysis:
  We evaluate your current distribution channels (e.g., OTAs, metasearch platforms, GDS, and direct website) to identify gaps and opportunities.

• Optimal Channel Strategy:
  Develop a balanced channel mix that targets your ideal guests while minimising dependency on high-commission platforms.

• Direct Booking Focus:
  We help you build a stronger direct booking strategy by improving your website, booking engine, and marketing approach.

• Promotions and Campaigns:
  Create tailored campaigns on OTAs and direct channels to boost visibility during key demand periods.

Benefits:

• Reduce commission fees by increasing direct bookings.

• Improve your property’s visibility across high-value channels.

• Attract the right guests with smarter channel strategies.

Who It's For:
Hotels struggling with channel dependency, inconsistent visibility, or low direct booking rates.

Discover the right channel mix for your hotel and reach more of your ideal guests.