Today's Revenue Management thought:-

Suite Strategy: “Balancing Discounts for Acquisition and Retention"

Discounts in the hotel industry play a dual role, acting as both a lure for new guests and a reward for the loyalty of existing ones.

The challenge lies in striking a delicate balance, where promotional offers attract fresh faces while exclusive discounts and perks maintain a strong connection with the hotel's regular clientele.

A well-crafted discount strategy is the cornerstone of a successful hotel's customer lifecycle management.

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Today's Revenue Management thought:-

Staying the Course: “Discounts as Pillars of Customer Loyalty in Hospitality"

In the competitive hospitality industry, retaining guests is as crucial as attracting them in the first place.

Discounts, strategically implemented, function as pillars of customer loyalty.

Hotels that extend special offers to returning guests not only express gratitude but also cultivate a sense of belonging. Discounts become a tool for hotels to solidify relationships, ensuring guests choose their establishment time and again.

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Today's Revenue Management thought:-

Checking In: “The Magnetic Pull of Discounts for New Hotel Guests"

For hotels, the first encounter with a potential guest is a critical moment.

Discounts serve as a compelling invitation, enticing new patrons to experience the luxury and comfort the establishment offers.

These initial discounts act as a powerful lure, enticing first-time visitors and providing a taste of the hospitality that awaits them.

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Today's Revenue Management thought:-

If you can't convince them, confuse them.

Confusing customers with pricing is a risky strategy.

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Today's Revenue Management thought:-

Staying Competitive with Integrity

In the ever-evolving landscape of the hospitality industry, staying competitive is crucial.

Rate parity is your secret weapon, allowing your hotel to remain competitive without compromising integrity.

Guests appreciate fairness, and when they consistently find the same rates across platforms, it reinforces your hotel's commitment to providing value.

Rate parity is not just a strategy; it's the ethical compass guiding your hotel towards sustained success.

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Today's Revenue Management thought:-

Beyond Numbers—Building Relationships

Rate parity goes beyond numbers on a screen.

It's a promise to your guests that they are getting the best deal, fostering a relationship built on transparency.

When guests feel confident that the price they see is the price they get, it creates a positive perception of your hotel.

This trust is invaluable, transforming a mere transaction into the foundation of a lasting relationship.

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Today's Revenue Management thought:-

A Seamless Experience

Picture this: a traveler explores room rates on different platforms, finding the same pricing across the board.

That's the beauty of rate parity.

It ensures a seamless booking experience for guests, eliminating the confusion that arises from disparate prices.

Your hotel's dedication to this principle isn't just a strategic move; it's a commitment to providing a hassle-free, reliable booking process.

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Today's Revenue Management thought:-

The Foundation of Trust

In the realm of hospitality, rate parity isn't mere industry jargon; it's the cornerstone of your hotel's commitment to fairness and transparency.

When guests encounter consistent pricing across platforms, they not only appreciate the simplicity but also develop a sense of trust.

Rate parity, therefore, is not just a pricing strategy—it's your hotel's promise of value and integrity.

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Today's Revenue Management thought:-

The true cost of acquisition…..

Who foot’s the bill ?

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Today's Revenue Management thought:-

The true cost of acquisition…..

The cost of acquisition for hotels using Global Distribution Systems (GDS) and Online Travel Agencies (OTA) is a crucial factor that affects a hotel's overall profitability and revenue management.

Cost of Acquisition through OTAs (Online Travel Agencies):

1. Commissions: Similar to GDS, hotels usually pay commissions to OTAs for bookings made through these platforms. Commissions can vary, but they generally range from 15% to 30% or more. Some OTAs may charge higher commissions for better visibility or preferential listing.

2. Advertising and Promotions: To enhance their visibility on OTAs, hotels may need to invest in advertising, featured listings, or promotions. These additional expenses can contribute to the overall cost of acquisition.

3. Bundled Services: Some OTAs offer additional services like payment processing, market insights, and analytics, which may come at an extra cost.

4. Rate Parity Requirements: OTAs often require hotels to maintain rate parity across all distribution channels, meaning that the hotel's rates on their website, GDS, and other OTAs must match. This can limit a hotel's flexibility in offering lower rates on their website without violating rate parity agreements.

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