Today's Revenue Management thought:-

Suite Strategy: “Balancing Discounts for Acquisition and Retention"

Discounts in the hotel industry play a dual role, acting as both a lure for new guests and a reward for the loyalty of existing ones.

The challenge lies in striking a delicate balance, where promotional offers attract fresh faces while exclusive discounts and perks maintain a strong connection with the hotel's regular clientele.

A well-crafted discount strategy is the cornerstone of a successful hotel's customer lifecycle management.

Have a profitable week !

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