Insights & Strategies for Independent Hoteliers.
Today’s Revenue Management Thought - ran for 4 years
Now I publish Monday Revenue Rethink each Monday
5 Revenue Management Mistakes
Costing You Money
Dynamic Pricing Myths
Holding Your Hotel Back
How to Compete with OTAs
Without Losing Margin
The Power of a
Balanced Channel Mix
Monday Revenue Rethink
Monday Revenue Rethink
If you bundle everything, you just raised the base cost. Not the perceived value.
Guests don’t buy packages - they buy problems solved.
Lead with the outcome. Justify the price.
📌 Revenue rethink meets behavioural economics.
💬 What “value add” are you including that no one cares about?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Are your packages adding clarity - or confusion ?
Bundling should simplify the decision, not complicate the price.
If guests don’t understand the benefit, they won’t pay for it.
📌 Smart packaging every Monday.
💬 What’s the best-selling bundled product you’ve ever created?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Design sells. Description closes. Experience keeps.
If you’re not upgrading these three in sync, you’re leaking revenue.
Guests don’t pay for square metres - they pay for moments.
📌 Follow for practical pricing psychology.
💬 Where do your rooms fail to deliver what your price promises?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
A king bed in a boring room is still a boring room.
Product isn't just furniture - it's feeling.
Your highest ADR rooms should feel designed, not assigned.
📌 Revenue meets design every Monday.
💬 What’s one sensory detail you could add to elevate experience?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Two rooms. Same size. One earns 30% more. Why ?
Because it’s been photographed and described like a dream.
If your best product looks average online, it will sell like it.
📌 Mondays are for commercial truth.
💬 Which room deserves better storytelling than it’s getting?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
The smartest pricing strategy isn’t about what’s next. It’s about what’s clear.
Airlines showed the seat map. Hotels need to show the value map.
📌 Final post of the airline series. Weekly rethinks continue next Monday.
💬 What part of your pricing needs to be made visible?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
You’re not competing on price. You’re competing on perceived fairness.
Guests don’t need a discount. They need a reason.
📌 Pricing transparency every Monday.
💬 When has a “higher” price converted better than a cheaper one?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
Would you let passengers board without checking their fare class ? Then stop treating every guest the same.
Tiered treatment isn’t unfair. It’s essential.
📌 Follow for hospitality truths every Monday.
💬 What moment in the guest journey could be tiered better?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
You can't segment by rate alone. Segment by reason.
Leisure, loyalty, long-stay, last-minute… each behaves differently.
📌 Smarter segmentation every Monday.
💬 Which guest type do you understand best?
Have a profitable week.
✌🏼
Monday Revenue Rethink
Monday Revenue Rethink
No one gets angry about a €4 bottle of water in First Class. Context is everything.
Same product. Different margin. Different story.
📌 Margin meets meaning every Monday.
💬 Where are you undercharging out of fear?
Have a profitable week.
✌🏼