Monday Revenue Rethink

Why your cheapest OTA booking costs you more than you think

Just because a room is filled doesn’t mean it’s profitable. I see too many hotels overlook the real cost of OTA business: high commission, low spend, and zero loyalty.

A €100 OTA guest who brings no extras is not equal to a €100 direct guest who books dinner, spa, and returns next year.

Every rate decision should factor in net value, not just top-line revenue.

📌 Follow me every Monday for no-nonsense pricing truths.
💬 Have you calculated the lifetime value of your OTA guests vs. direct?

Have a profitable week.

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