Today's Revenue Management thought:-

This week, we're uncovering 5 pricing myths that could be holding you back — and why they’re mistaken.

All Guests Seek the Lowest Price

Not all travellers are price-driven. Many are willing to pay more for experiences, upgrades, and added amenities. Differentiating offerings — like flexible rates, packages, or add-ons — helps you reach different guest segments without undercutting your brand. Leveraging this demand for value-added experiences can be more profitable than competing solely on price.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

This week, we're uncovering 5 pricing myths that could be holding you back — and why they’re mistaken.

All Guests Seek the Lowest Price

Not all travellers are price-driven. Many are willing to pay more for experiences, upgrades, and added amenities. Differentiating offerings — like flexible rates, packages, or add-ons — helps you reach different guest segments without undercutting your brand. Leveraging this demand for value-added experiences can be more profitable than competing solely on price.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

This week, we're uncovering 5 pricing myths that could be holding you back — and why they’re mistaken.

Peak Season Prices Can’t Be Flexible

Many hotels assume peak season should have set high prices, but even peak demand fluctuates. Adjusting rates dynamically — even in high season — helps capture both early and last-minute bookings at optimal rates. Flexible pricing can increase total revenue while avoiding overpricing that drives potential guests to competitors.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

This week, we're uncovering 5 pricing myths that could be holding you back — and why they’re mistaken.

More Occupancy Equals Higher Revenue

While filling rooms might seem like a win, high occupancy at low rates can mean missed revenue. It’s often better to maintain slightly lower occupancy but at higher average daily rates (ADR), especially if your market has a healthy demand for premium room types or seasonal packages.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

This week, we're uncovering 5 pricing myths that could be holding you back — and why they’re mistaken.

Lowering Prices Always Boosts Bookings

It’s tempting to think dropping rates will drive demand, but in reality, constant price cuts can devalue your property, making it harder to return to profitable rates. Instead, guests might interpret lower rates as lower quality. A better approach is to use dynamic pricing based on demand patterns, market trends, and seasonality to optimise occupancy without compromising perceived value.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

AI can spot patterns, but it’s our empathy that transforms a stay into a story worth telling.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

Tech may predict behaviour, but it’s intuition that understands the journey.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

Machines can optimise prices, but only people can optimise the art of hospitality.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

Data reveals the numbers, but it’s the human touch that turns those numbers into unforgettable guest experiences.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

Algorithms can calculate demand, but only a human can anticipate desire.

Have a profitable week !

✌🏼