Insights & Strategies for Independent Hoteliers.
Today’s Revenue Management Thought - ran for 4 years
Now I publish Monday Revenue Rethink each Monday
5 Revenue Management Mistakes
Costing You Money
Dynamic Pricing Myths
Holding Your Hotel Back
How to Compete with OTAs
Without Losing Margin
The Power of a
Balanced Channel Mix
Today's Revenue Management thought:-
If you’re not auditing your revenue strategy, you’re leaving money on the table—this week we’ll help you fix it now with these 5 Simple Audit Checks for Your Property’s Revenue Health (one per day)! 🚀
4️⃣ Booking Pace & Forecasting – Is your demand tracking as expected? Compare current on-the-books data against historical trends and adjust strategies accordingly.
Revenue leaks don’t fix themselves—stay sharp, stay proactive, and take control. Audit, adjust, and maximise every opportunity! 🚀 🚀
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
If you’re not auditing your revenue strategy, you’re leaving money on the table—this week we’ll help you fix it now with these 5 Simple Audit Checks for Your Property’s Revenue Health (one per day)! 🚀
3️⃣ Segmentation Analysis – Do you attract the right mix of guests? Review your market segments and identify any gaps or over reliance on a single segment (e.g., OTAs vs. direct).
Revenue leaks don’t fix themselves—stay sharp, stay proactive, and take control. Audit, adjust, and maximise every opportunity! 🚀 🚀
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
If you’re not auditing your revenue strategy, you’re leaving money on the table—this week we’ll help you fix it now with these 5 Simple Audit Checks for Your Property’s Revenue Health (one per day)! 🚀
2️⃣ Pricing Strategy Alignment – Are your rates competitive yet profitable? Ensure your pricing model reflects demand patterns, competitor positioning, and your unique value proposition.
Revenue leaks don’t fix themselves—stay sharp, stay proactive, and take control. Audit, adjust, and maximise every opportunity! 🚀 🚀
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
If you’re not auditing your revenue strategy, you’re leaving money on the table—this week we’ll help you fix it now with these 5 Simple Audit Checks for Your Property’s Revenue Health (one per day)! 🚀
1️⃣ Channel Performance Review – Are your distribution channels optimised? Check commission costs, direct booking performance, and any inefficiencies in OTA partnerships.
Revenue leaks don’t fix themselves—stay sharp, stay proactive, and take control. Audit, adjust, and maximise every opportunity! 🚀 🚀
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
January is behind us—are you already scrambling to catch up on your revenue targets? This week we explore 5 revenue-generating initiatives to help hotels boost earnings in February, the year's shortest month.
Partner with Local Events & Businesses 🎭
Whether it's a wine tasting, theatre night, or a local festival, collaborate with local businesses to create stay-and-experience deals. Offer pre- or post-event dining discounts or VIP access to attract event-goers. A strategic local influencer campaign could also bring in last-minute bookers looking for something unique.
The Bottom Line: Don’t let February slip away without maximising every revenue opportunity! Get creative, use data to target the right audience, and make sure your pricing strategy aligns with demand. Are you ready to make this February count? 🚀
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
January is behind us—are you already scrambling to catch up on your revenue targets? This week we explore 5 revenue-generating initiatives to help hotels boost earnings in February, the year's shortest month.
Maximise Ancillary Revenue
Revenue isn’t just about rooms! Upsell breakfast-in-bed, late checkouts, early check-ins, pet-friendly packages, or minibar credits. If you have a spa, bar, or restaurant, bundle these into upsell options at the time of booking. Don’t forget airport transfers—many guests would happily pre-book a smooth arrival experience.
The Bottom Line: Don’t let February slip away without maximising every revenue opportunity! Get creative, use data to target the right audience, and make sure your pricing strategy aligns with demand. Are you ready to make this February count? 🚀
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
January is behind us—are you already scrambling to catch up on your revenue targets? This week we explore 5 revenue-generating initiatives to help hotels boost earnings in February, the year's shortest month.
Push Direct Bookings with Perks 🚀
Give your direct bookers a reason to skip OTAs. Offer value-packed incentives like discounted upgrades, free parking, or a welcome drink—things that don’t cost much but add perceived value. Consider targeted email campaigns to past guests with exclusive returning guest offers.
The Bottom Line: Don’t let February slip away without maximising every revenue opportunity! Get creative, use data to target the right audience, and make sure your pricing strategy aligns with demand. Are you ready to make this February count? 🚀
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
January is behind us—are you already scrambling to catch up on your revenue targets? This week we explore 5 revenue-generating initiatives to help hotels boost earnings in February, the year's shortest month.
Turn Weekdays into Mini Escapes
Weekends get attention, but weekdays? Not so much. Create midweek escape deals—think 'Work from Hotel' offers, solo retreats with spa access, or discounted long stays for remote workers. Attract locals by bundling lunch, co-working space, and spa access into a day-use package.
The Bottom Line: Don’t let February slip away without maximising every revenue opportunity! Get creative, use data to target the right audience, and make sure your pricing strategy aligns with demand. Are you ready to make this February count? 🚀
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
January is behind us—are you already scrambling to catch up on your revenue targets? This week we explore 5 revenue-generating initiatives to help hotels boost earnings in February, the year's shortest month.
Leverage Valentine’s Day & Romantic Getaways 💘
February isn’t just short—it’s also full of love! Don’t just sell rooms; sell experiences. Offer romantic stay packageswith curated add-ons like champagne, in-room dining, late checkout, or a couples' spa treatment. Consider a special dinner event or a proposal package for those looking to pop the question in style.
The Bottom Line: Don’t let February slip away without maximising every revenue opportunity! Get creative, use data to target the right audience, and make sure your pricing strategy aligns with demand. Are you ready to make this February count? 🚀
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
This week, I’ll explore how independent hotels can leverage AI and personalisation to compete with OTAs, enhance guest experiences, and drive more direct bookings.
Building Long-Term Loyalty: Creating Meaningful Connections Beyond the Stay
Establishing long-term guest relationships requires a proactive approach through personalised follow-ups, tailored offers, and consistent engagement across digital touchpoints.
Have a profitable week.
✌🏼