Today's Revenue Management thought:-

Underpricing Limits Your Growth

Let me be clear: You can’t cut your way to success.

My experience tells me that hotels stuck in a low-price mindset struggle to invest in upgrades, staff training, or marketing—because margins are too tight.

When you charge what you’re truly worth, you unlock the cash flow needed to:
✅ Improve your product.
✅ Elevate guest experiences.
✅ Invest in smarter technology and marketing.

In my view, pricing isn’t just a number—it’s your business growth engine.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Cheap Prices Attract the Wrong Guests

In my observations, hotels that consistently underprice end up attracting the most price-sensitive guests—the ones who demand the most while spending the least.

When you price confidently, you naturally filter for guests who value what makes your property special—location, service, design, experience—not just the lowest rate.

In my view, the goal isn’t to appeal to everyone. It’s to attract the right guests for your brand.

I recommend: Set prices that match your story, and watch the quality of your bookings improve.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Premium Pricing Builds Trust, Not Fear

When I hear hoteliers say: “If we raise prices, we’ll lose business,” I always push back.

In my experience, raising prices strategically often has the opposite effect—it increases trust.

Why? Premium pricing signals quality, confidence, and consistency. Guests assume a higher price means a better product. That’s the power of perceived value.

If you believe in the experience you offer, your pricing should reflect that.

I recommend: Stop apologising for your prices—own them.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

The Biggest Pricing Myth in Hospitality

💰 “Raising prices will scare away customers.”

In my view, this is one of the biggest pricing myths holding hotels back from real profitability.

Pricing isn’t about being the cheapest option—it’s about being strategic and understanding your value.

My observation: When hotels underprice out of fear, they don’t just hurt their margins—they lower the perceived value of their product and attract the wrong audience.

I recommend asking yourself this:
➡️ Are we pricing for our ideal guest, or are we pricing out of fear?

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Beyond the First Booking – Pricing for Total Profitability

In my observations, too many hotels think of pricing as just setting a room rate.

In my view, smart pricing is about total guest value—not just the first booking.

I recommend thinking beyond the room and into:
💡 Smart upsell pricing (early check-in, upgrades, experiences)
💡 Bundling room + food & beverage or local experiences
💡 Dynamic pricing for extras based on demand (e.g., spa, parking)

The right pricing strategy doesn’t just capture the sale—it maximises the entire guest spend while enhancing their experience.

Heads in beds is a starting point. Lifetime value is the goal.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Finding the Sweet Spot – Balancing Price & Perception

My experience tells me that pricing is a balancing act—it’s about more than just maximising rates.

In my view, the sweet spot is where guests feel they’ve received genuine value for money, while the hotel maintains healthy profitability.

Price too high without clear value, and you lose trust.
Price too low, and you undermine your brand (and your profits).

I recommend keeping a regular pulse on:
✔️ Guest feedback and reviews
✔️ Competitor pricing strategies
✔️ Your own cost structure & profit targets

The goal is to price with confidence—where both guest and hotel feel they’ve made a smart choice.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Data Beats Gut Feel – Smart Hotels Use Data to Price Right

My observation is this: pricing based on gut feel is still far too common in hospitality.

In my view, data-driven pricing is what separates reactive hotels from proactive revenue leaders.

I recommend basing your pricing decisions on:
📊 Competitor analysis
📊 Real-time demand trends
📊 Booking pace & lead time data
📊 Historical performance & guest behaviour

Even if you don’t have an advanced RMS, there are affordable tools and simple processes that can give you a much clearer picture of your market position.

In pricing, guessing is expensive. Data is profitable.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Know Your Value – You’re Selling More Than a Room

In my experience, too many hotels focus only on pricing the room, rather than pricing the experience.

My view is this: Guests don’t book a bed—they book a complete experience. Location, service, atmosphere, amenities, and those special touches—they all shape the guest’s perception of value.

If you only price based on square meters and bed size, you’re undervaluing your story.

I recommend stepping back and asking:
👉 What makes our hotel different?
👉 What do our guests actually value most?
👉 Does our pricing reflect that value?

Price for the experience you offer, not just the space you sell.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Pricing is Perception – What Your Rates Say About You

In my view, pricing in hospitality is far more than just numbers—it’s one of the strongest signals you send to potential guests.

From the moment they see your rate online, they are already forming expectations about what kind of experience you offer.

My observation is this: hotels that get pricing right understand that it’s not about being the cheapest. It’s about aligning your price with your value and story.

Too low, and guests question your quality. Too high, and you risk pricing yourself out—unless you clearly communicate why you’re worth it.

I recommend treating your pricing as part of your brand storytelling. Your price must match your positioning, and your product must deliver on that promise every time.

👉 How do you want your pricing to be perceived?

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

"Turn Cancellations & No Shows into Cash: 5 Genius Ways Hotels Can Monetise the Storms and Build Loyalty in the Process!”

As Storms, and other unforeseen events wreak, stranding thousands of travellers, reception desks throughout our industry are often drowning in cancellation requests. This week's 5-part blog will outline thoughts that can help hoteliers handle challenging situations like storms while maintaining revenue and guest relations

Turn Cancellations into Loyalty Opportunities: Offer guests perks for rebooking, such as discounts or upgrades, to turn a setback into long-term loyalty and future revenue.

This approach ensures your hotel stays profitable even in the face of unforeseen disruptions, while also building a reputation for fairness and customer care. What do you think—ready to weather the storm? 🌩️

Have a profitable week.

✌🏼