Insights & Strategies for Independent Hoteliers.
Today’s Revenue Management Thought - ran for 4 years
Now I publish Monday Revenue Rethink each Monday
5 Revenue Management Mistakes
Costing You Money
Dynamic Pricing Myths
Holding Your Hotel Back
How to Compete with OTAs
Without Losing Margin
The Power of a
Balanced Channel Mix
Today's Revenue Management thought:-
My screen saver….. if anyone want’s to know.
Reminds me of who I am.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
With inflation pushing prices to unseen heights, do we just see prices as numbers or do we try to see some reality in relation to consumer buying power.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Even though predictions / forecasts are almost useless, we insist on making them.
Many of my colleagues tend to overfocus on the outcome rather than paying closer attention to the process’s involved.
Look back at the forecasts we made years ago. Most of them are inaccurate for the simple reason that they were overtaken by random or unforeseeable events.
If forecasts are so useless, why do we insist on making them ?
I don’t know if there is a clearer way to say this: A forecast is usually accompanied — directly or indirectly — by an effort to sell something. It’s as simple as that.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
“Room rates tend to go higher” or “Recessions are cyclical.” These are not forecasts, because they lack specifics.
The statement “Room rates will increase to €255 by the Q2 of 2023,” on the other hand, has all the elements of a forecast, and it will either be proven right or wrong.
Be specific and clear in your wording.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
ADR as a KPI…..
Using averages as a foundation to make future predictions might be leaving a lot of relevant information on the table.
This is not to saying that averaging is not useful. It’s simply a tool for a specific task, namely noise reduction, and it should be used for that task only.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
“The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge”
I’ve personally stopped making forecasts. Instead, I just tell people what’s going on today and what I see as the possible implications for the future.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Forecasting looks at how tendencies in the present signal possible changes in direction thereby identifying a full range of possibilities.
That doesn’t mean you must learn algebra to become a forecasting expert.
It is an exercise of using your own common sense to properly identify the opportunities and risks forecasts present.
At the end of the day, forecasting is nothing more (or less) than the systematic and disciplined application of common sense.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
It’s Friday & time to reflect.
Here is one of my favourite quotes.
“ Forget the past ! ” - Nelson Mandela
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Prices can be easily changed and easily matched by your competitors.
Consequently, the prices of your rooms alone might not provide your hotel with a sustainable competitive advantage.
Nonetheless, prices can attract consumers. So get your pricing right !
Have a profitable week.
✌🏼