Today's Revenue Management thought:-
Even though predictions / forecasts are almost useless, we insist on making them.
Many of my colleagues tend to overfocus on the outcome rather than paying closer attention to the process’s involved.
Look back at the forecasts we made years ago. Most of them are inaccurate for the simple reason that they were overtaken by random or unforeseeable events.
If forecasts are so useless, why do we insist on making them ?
I don’t know if there is a clearer way to say this: A forecast is usually accompanied — directly or indirectly — by an effort to sell something. It’s as simple as that.
Have a profitable week.
✌🏼