Today's Revenue Management thought:-
“Room rates tend to go higher” or “Recessions are cyclical.” These are not forecasts, because they lack specifics.
The statement “Room rates will increase to €255 by the Q2 of 2023,” on the other hand, has all the elements of a forecast, and it will either be proven right or wrong.
Be specific and clear in your wording.
Have a profitable week.
✌🏼