Insights & Strategies for Independent Hoteliers.

Today’s Revenue Management Thought - ran for 4 years

Now I publish Monday Revenue Rethink each Monday

5 Revenue Management Mistakes

Costing You Money

Dynamic Pricing Myths

Holding Your Hotel Back

How to Compete with OTAs

Without Losing Margin

The Power of a

Balanced Channel Mix

Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

This week I’ll look into the do’es & don’ts of dynamic pricing to avoid creating a pricing strategy where consumers view your pricing as a scam.

Utilise dynamic pricing when costs are elastic and a fluid pricing strategy is feasible and cost-efficient.

Implement dynamic pricing for seasonal demand spikes. A dynamic pricing model can allow for effective monetisation of seasonal demand and urgency when price sensitivity drops.

Have a profitable week !

✌🏼


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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

This week I’ll look into the do’es & don’ts of dynamic pricing to avoid creating a pricing strategy where consumers view your pricing as a scam.

Dynamic pricing suits perishable inventory and varied customer willingness to pay, optimising revenue in capacity-constrained situations.

Employ dynamic pricing to balance supply-demand fluctuations effectively.

Have a profitable week !

✌🏼


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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

It’s Friday - time to contemplate.

Navigating the fine line between revenue optimisation and guest satisfaction is tricky but essential.

Overbooking is like juggling flaming torches - thrilling if you pull it off, but watch out for the burns!

Have a profitable week.

✌🏼

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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Adapting Hotel Demand Forecasting in a Changing Landscape.

Dispelling Overbooking Myths.

Misconceptions about overbooking abound, particularly during events like fairs where demand spikes. 

Debunking these myths is crucial for understanding the practice's realities and implementing effective strategies. 

By rethinking overbooking practices, hotels can enhance revenue without compromising guest satisfaction.

Have a profitable week !

✌🏼


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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Adapting Hotel Demand Forecasting in a Changing Landscape.

Strategies for Optimal Overbooking.

Determining the right overbooking ratios for your property involves analysing historical data, considering no-show factors, and forecasting demand accurately. 

Establishing clear Standard Operating Procedures (SOPs) for handling overbooked situations is essential. 

These SOPs should prioritise guest satisfaction while minimising financial losses.

Have a profitable week !

✌🏼


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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Adapting Hotel Demand Forecasting in a Changing Landscape.

The Dilemma of Overbooking.

One common practice in revenue management is overbooking, a calculated gamble that assumes some guests will cancel their reservations. 

While it can boost revenue, overbooking comes with risks. Guest dissatisfaction due to being denied their booked accommodations can tarnish your hotel's reputation.

Have a profitable week !

✌🏼


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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Adapting Hotel Demand Forecasting in a Changing Landscape.

Striking the Balance Between Revenue and Guest Satisfaction.

Navigating the fine line between revenue optimisation and guest satisfaction is a complex yet essential task for your businesses. 

It's not enough to focus solely on maximising profits; guest experience plays a pivotal role in long-term success. 

Balancing these priorities demands strategic thinking and innovative solutions.

Have a profitable week !

✌🏼


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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Adapting Hotel Demand Forecasting in a Changing Landscape.

The Power of Accurate Forecasting

Accurate demand forecasts are the cornerstone of effective revenue management for hotels. By anticipating fluctuations in demand, hotels can optimise room rates and inventory allocation, maximising revenue potential even in the face of uncertainty. Embracing advanced forecasting techniques is not just a choice but a necessity for thriving in today's volatile hospitality landscape.

Have a profitable week !

✌🏼


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Nikolas Hall Nikolas Hall

Today's Revenue Management thought:-

Adapting Hotel Demand Forecasting in a Changing Landscape.

Adapting to Uncertainty

In this era of unpredictability, hoteliers must embrace innovative forecasting methods. Relying solely on historical data is no longer sufficient. Instead, embracing dynamic models that incorporate real-time information and predictive analytics is imperative.

Have a profitable week !

✌🏼


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