Today's Revenue Management thought:-

This week I’ll look into the do’es & don’ts of dynamic pricing to avoid creating a pricing strategy where consumers view your pricing as a scam.

Utilise dynamic pricing when costs are elastic and a fluid pricing strategy is feasible and cost-efficient.

Implement dynamic pricing for seasonal demand spikes. A dynamic pricing model can allow for effective monetisation of seasonal demand and urgency when price sensitivity drops.

Have a profitable week !

✌🏼