Today's Revenue Management thought:-

This week I’ll look into the do’es & don’ts of dynamic pricing to avoid creating a pricing strategy where consumers view your pricing as a scam.

Avoid dynamic pricing if it conflicts with your overall strategy. Just because your competitors implement dynamic pricing doesn’t mean you have to follow suit.

Skip dynamic pricing in non-seasonal, non-urgent scenarios with full comparability. Dynamic pricing can shift consumer demand from when they wanted to purchase an item to when they expect a lower price.

Have a profitable week !

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