Today's Revenue Management thought:-

This week I’ll look into the do’es & don’ts of dynamic pricing to avoid creating a pricing strategy where consumers view your pricing as a scam.

Balance your algorithms with human judgment; avoid over-reliance on automation. Forgetting the human element in dynamic pricing is a guarantee for failure.

Refrain from using dynamic pricing in situations perceived as insensitive or profiteering. While price increases due to increased demand are coherent, customers may perceive them as pure profiteering, especially in delicate situations.

Have a profitable week !

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