Monday Revenue Rethink

Why your cheapest OTA booking costs you more than you think

Just because a room is filled doesn’t mean it’s profitable. I see too many hotels overlook the real cost of OTA business: high commission, low spend, and zero loyalty.

A €100 OTA guest who brings no extras is not equal to a €100 direct guest who books dinner, spa, and returns next year.

Every rate decision should factor in net value, not just top-line revenue.

📌 Follow me every Monday for no-nonsense pricing truths.
💬 Have you calculated the lifetime value of your OTA guests vs. direct?

Have a profitable week.

✌🏼

Nikolas Hall 7/21/25 Nikolas Hall 7/21/25

Today's Revenue Management thought:-

When in doubt, optimise for profit, not occupancy.

Have a profitable week.

✌🏼

Nikolas Hall 7/18/25 Nikolas Hall 7/18/25

Today's Revenue Management thought:-

Rate parity is a prison, break out wisely.

Have a profitable week.

✌🏼

Nikolas Hall 7/17/25 Nikolas Hall 7/17/25

Today's Revenue Management thought:-

Forecasting without segmentation is astrology.

Have a profitable week.

✌🏼

Nikolas Hall 7/16/25 Nikolas Hall 7/16/25

Today's Revenue Management thought:-

Profit hides in your cancellation policies.

Have a profitable week.

✌🏼

Nikolas Hall 7/15/25 Nikolas Hall 7/15/25

Today's Revenue Management thought:-

If you manage rooms, you sell nights. If you manage demand, you sell value.

Have a profitable week.

✌🏼

Nikolas Hall 7/14/25 Nikolas Hall 7/14/25

Monday Revenue Rethink

Are you pricing for people, or pricing for platforms?

In my experience, too many hotels optimise for algorithms, not humans.

Your guest doesn’t care about LOS restrictions or length of stay discounts that only a robot understands. They care about fairness, clarity, and perceived value.

Price for the person, not the platform. That’s where profit lives.

📌 I challenge conventional pricing every Monday.
💬 What’s one rate rule you have… that no guest has ever understood?

Have a profitable week.

✌🏼