Insights & Strategies for Independent Hoteliers.
Today’s Revenue Management Thought - ran for 4 years
Now I publish Monday Revenue Rethink each Monday
5 Revenue Management Mistakes
Costing You Money
Dynamic Pricing Myths
Holding Your Hotel Back
How to Compete with OTAs
Without Losing Margin
The Power of a
Balanced Channel Mix
Today's Revenue Management thought:-
We all know that hotel revenue management is:
selling the right room
to the right guest
at the right time
and at the right price
on the right platform
How many can truly place a tick ✓ efter each of the above and say they are accomplishing this.
When a hotel’s revenue, operations, sales & marketing departments in unison are able to implement a successful strategy, which encompasses all of the above, they will find that they are able to:
understand and predict a guest’s demands
win against competition
apply room rates with confidence
and generally expand their business.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
That old saying, “What doesn’t get measured, doesn’t get done,” holds true.
Be sure you have your finger on the pulse of what’s happening so you can not only track and understand, but also predict and update.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Be aware of your market.
Revenue management is not a desk job.
You need to understand the dynamics & influences that affect your operation and you must use that information to better your rates and strategy.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
In tough times, hotels hunt for new sources of profitability and growth, frequently ranging far beyond their traditional offerings (thinking out of the box).
Yet by doing so, many overlook opportunities for generating sales from services they’re already giving customers for free.
Sometimes it makes sense to stick with a free model, hotels however too often make that the default option.
That’s a costly mistake.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Revenue management is about capturing as much value as you possibly can.
Every guest has a maximum value they can offer your hotel.
You can capture this value relatively simply by convincing the guest to:
Book directly on your website
Becoming a returning guest
Enticing your guests to purchase up-sells or extras
When guests feel that they are getting maximum value for their hard earned money, it’s with very high certainty that they will be willing to spend more.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
What are you going to do to make today awesome !
Yesterday can only get jealous.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Profit is a condition of survival.
It is the cost of the future - the cost of staying in business.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
You can reduce a price only when you charged enough to begin with.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
The most important aspect of pricing is “value.”
The price a customer is willing to pay, and therefore the price a company can achieve, is always a reflection of the perceived value of the product or service in the customer’s eyes.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Price and value are one and the same.
Revenue Managers have three tasks:-
Create Value
Communicate Value
Retain Value
Have a profitable week.
✌🏼