Today's Revenue Management thought:-

Hey we aren’t coming…… !

How many times have reservation or reception staff heard these words. Even worse when the expected guests do not arrive

It is important to safeguard your hotel’s occupancy and provide clear policies for cancelling a reservation.

Cancellations can occur due to illness, traffic, or the client simply making an alternative choice. Whatever the reason, it can lead to lost revenue and profits.

Ensure the policies attached to your rates have the following elements included:-

• Be mindful of your tone

• Define a cancellation time frame

• Outline penalties for cancelling

• Attach the policy to the relevant rate

Setting a clear standard means no one is surprised, even if a cancellation results in an unfortunate fee.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

Hmmmmm - too many choices……….What’s the rate ?

One often encounters a multitude of rates for the same room type, available for a given day - Rack Rate, Last Minute Rate, Non-Refundable Rate, Flash Sale, Romance Package, Breakfast & Dinner Rate… and the list can go on & on.

Why should our guests choose anything other than the most affordable rate !

Avoid confusion by ensuring that you are presenting relevant offers & rates on given days. Ensure that your rate set-ups have the correct restrictions and controls associated with them. 

Who has not fallen over a Romantic Package when looking for a single room….. uuuggghhhh !!!

Any thoughts on the “correct” number of rates that should be returned for a search on your booking engine ?

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

Summer is slowly winding down……

As we move into another season of the year, we need to reposition ourselves to deal with changing demand patterns, pick-up patterns & segments.

Hotels need to move beyond applying blanket discounts, or incentives, to attract bookings through winter.

It is those hotels that monitor previous years’ booking patterns, build accurate demand forecasts and develop specific campaigns for specific audiences that are best positioned to succeed in a times of lower demand.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

What’s your value proposition……

Very seldom is your customer buying from you because of price alone. 

Clearly your price is an important factor but support, service and of course quality can be equally important.

Let your customers know you appreciate their business.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

Let it go……….. maintain your sanity !!

There’s a fine line when it comes to separating your data driven mindset & your private life.

Have a profitable week & a fabulous summer !

✌🏼

Today's Revenue Management thought:-

Playing the winning hand….. The house always wins !

Hotel cancellation policies not only contribute in generating revenues but also affect consumers’ reservation behaviours.

The increased popularity of last minute deals, and more so mobile applications that target customers seeking the last minute deal, entails the need for policies that reflect these booking patterns and won’t leave you hanging dry in the event of cancellation.

Optimal cancellation policies are a major tool to ensure proper market differentiation and effective price discrimination. 

Explore your options, 30 days, 1 week, 72 hours, 24 hours, same day 2 PM, non refundable, etc etc…. Tailor your policies to reflect your perception of consumer behaviour, whilst at the same time reducing potential losses.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

Are you maximising ALL your revenue streams ?

In times of low room demand, a well-thought-out ancillary revenue strategy can help you maintain your bottom line. By leveraging ancillary revenue opportunities and ensuring profitability, you can rest assured that your property will perform better than those hotels that rely on a single revenue stream.

Having said that, even in less challenging times, ancillary revenue strategies are an excellent way to earn additional income via upselling and cross-selling hotel products and services.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

How much do you put on the shelf for sale ?

Guest rooms are the most valuable and profitable asset for most hotels.

How you make them available & to what price, can have serious impact on your bottom line.

Nothing new here….. but how far out in the future do you make your rooms available & how you price them can determine if you win or loose when there is a sudden surge in demand.

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

Holidays are ending… 2024 is just around the corner… time for planning & budgeting.

It’s a team effort, so get everyone involved !

Understanding how each department contributes to the performance of the hotel is essential.

So, why not include all department heads in the process?

Most importantly, a budget is not only about the numbers, it needs to be combined with an action plan. 

Have a profitable week !

✌🏼

Today's Revenue Management thought:-

Don’t be afraid of trying something new………..

Have a profitable week & a fabulous summer !

✌🏼