Today's Revenue Management thought:-
Hey we aren’t coming…… !
How many times have reservation or reception staff heard these words. Even worse when the expected guests do not arrive
It is important to safeguard your hotel’s occupancy and provide clear policies for cancelling a reservation.
Cancellations can occur due to illness, traffic, or the client simply making an alternative choice. Whatever the reason, it can lead to lost revenue and profits.
Ensure the policies attached to your rates have the following elements included:-
Be mindful of your tone
Define a cancellation time frame
Outline penalties for cancelling
Attach the policy to the relevant rate
Setting a clear standard means no one is surprised, even if a cancellation results in an unfortunate fee.
Have a profitable week !
✌🏼