Today's Revenue Management thought:-

Hmmmmm - too many choices……….What’s the rate ?

One often encounters a multitude of rates for the same room type, available for a given day - Rack Rate, Last Minute Rate, Non-Refundable Rate, Flash Sale, Romance Package, Breakfast & Dinner Rate… and the list can go on & on.

Why should our guests choose anything other than the most affordable rate !

Avoid confusion by ensuring that you are presenting relevant offers & rates on given days. Ensure that your rate set-ups have the correct restrictions and controls associated with them. 

Who has not fallen over a Romantic Package when looking for a single room….. uuuggghhhh !!!

Any thoughts on the “correct” number of rates that should be returned for a search on your booking engine ?

Have a profitable week !

✌🏼