Today's Revenue Management thought:-

Profitability Over Popularity

Here’s the trap:
Revenue that looks great on paper can quietly bleed your profits.

Take two bookings:

• Guest A: €600 via your website, low commission, high in-house spend.

• Guest B: €600 via OTA, 18% commission, no extras, and high service cost.

Same revenue. Wildly different outcomes.

In my experience, shifting the conversation to profit-per-booking radically changes how teams evaluate their pricing, channels, and segmentation.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Are You Still Chasing the Wrong Revenue?

Most hoteliers are laser-focused on top-line numbers, the total revenue figure that looks good in a board report.
But here's the truth: €600 isn’t always worth €600.
A direct guest who stays three nights, books a spa treatment, and dines in-house drives far more real value than a one-night OTA sleeper.

👉 The question isn’t just “how much revenue did we make?”
It’s “what kind of revenue are we attracting?”

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

The Best Revenue Managers Bounce Fast

In my experience, it’s not about avoiding every error, it’s about how quickly you course correct. 

The winners reflect fast, reset confidently, and get back in the game without losing momentum.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Regroup, Refocus, Reset the Strategy

Check the forecast again. 

Realign your channel mix. 

Adjust your rate fences. 

A mistake is just a signal, it’s what you do next that defines whether you recover or slide further.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

But Don’t Turn Reflection into Paralysis

There’s a fine line between learning and over-analysing. Sit with the mistake, get the insight, and move. 

Lingering on it won’t fix occupancy. Time is your most expensive resource.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Reflection Isn’t Optional. It’s Operational.

Mistakes cost money. 

But repeating them? 

That’s what really kills performance. 

You need to understand why the campaign flopped or how you missed compression. 

Gut feeling isn’t enough, dig into the data.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

That Rate Drop You Regret? Good. Learn from it.

In revenue management, not every move will be a winner. 

Maybe you dropped rates too early. 

Maybe you overestimated demand. 

Either way…..own it. If you don’t reflect, you risk repeating it.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

Spontaneous Explorers - Ready When You Are

Low season offers a secret advantage: flexibility.
Fewer crowds. Easier bookings. Last-minute decisions.

Tap into that with transparent availability, no-fuss cancellation policies, and curated local perks.

Partner with local restaurants, museums, and guides to create unique, crowd-free experiences.

Because the guest who books today for tomorrow?

They just need a reason to click "confirm."

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

The Atmosphere Chaser - Weather Isn't a Barrier

Some guests aren’t looking for sunshine.
They want atmosphere. The glow of autumn, the hush of snow, the early bloom of spring.

This group values coziness, contrast, and comfort, and they’re willing to pay for it.

So instead of hiding from the weather, celebrate it.
Offer “Winter Warmer” packages, fireside dinners, hot chocolate on arrival.

Let your property become the destination.

Have a profitable week.

✌🏼

Today's Revenue Management thought:-

The Peace Seeker - Your Hidden Revenue Ally

There’s a guest who travels specifically to avoid the chaos of high season.
They want authenticity, space, and time to connect with a place.

These guests crave slow mornings, empty museums, and quiet cafés.

Create offers around tranquillity.
Sell silence. Market stillness.

In my experience, that’s more powerful than any flash sale.

Have a profitable week.

✌🏼