Insights & Strategies for Independent Hoteliers.
Today’s Revenue Management Thought - ran for 4 years
Now I publish Monday Revenue Rethink each Monday
5 Revenue Management Mistakes
Costing You Money
Dynamic Pricing Myths
Holding Your Hotel Back
How to Compete with OTAs
Without Losing Margin
The Power of a
Balanced Channel Mix
Today's Revenue Management thought:-
The Savvy Spender – Wants More, Not Less
Low-season travellers aren’t always bargain hunters.
Many are opportunity seekers, looking to stretch their budget into an experience they couldn’t afford in high season.
Don’t slash rates.
Add value. Bundle smarter. Personalise offers.
Think: “5-star touches at 3-star prices” with late check-outs, dining perks, or welcome experiences.
This isn’t discounting. It’s smart positioning.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Rethink the Low Season - It’s Not About Discounts
Hoteliers often default to price cuts when the peak season ends.
But in my experience, this mindset is not only reactive, it’s revenue-destructive.
The low season isn't a problem to solve with discounts.
It’s a chance to reframe the narrative, speak to different guest needs, and elevate perceived value.
Why compete on price, when you can compete on experience, exclusivity, and emotional pull?
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Revenue Thinking Belongs to Everyone
In my experience, the best-performing hotels aren’t those with one smart RM -
They’re the ones where everyone understands the commercial game.
Teach your team the ‘why’ behind your pricing.
Show them how small decisions impact the big picture.
Because when everyone thinks revenue, that’s when results get real.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Sales Needs to Speak Revenue, Too
Group rates, meeting packages, late check-outs - these aren't just service decisions, they're strategic.
When sales and revenue collaborate, hotels protect value and close smarter deals.
When they don’t? Discounts creep in, and long-term yield suffers.
Revenue-savvy sales teams are competitive machines.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Reservations Teams = Hidden Revenue Powerhouse
That ‘quick quote’ request?
It’s a revenue opportunity.
That last-minute cancellation?
It’s a chance to resell at a higher rate.
When reservations staff understand pacing, pick-up, and rate fences, they stop being reactive - and start driving topline performance.
Training here pays off. Fast !!
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Why Front Office is Already Doing Revenue Work
Think about it -
Every time you offer an upgrade, manage an early check-in, or handle a walk-in guest, you’re managing yield in real time.
The only difference is whether you’re doing it with commercial awareness… or just going through the motions.
Revenue management isn’t something you leave to “head office.” It’s lived in the lobby.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
“I thought revenue management was only for managers.”
We hear this all the time.
But let’s be clear - revenue thinking is not a title, it’s a mindset.
Whether you're on the front desk, handling group quotes, or working reservations, your decisions shape pricing outcomes daily.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Rethinking What “Full” Really Means
A truly optimised hotel operation does more than achieve full occupancy — it monetises every guest interaction.
Through smart segmentation, dynamic upselling, enhanced room categorisation, and intelligent overbooking, hotels can drive profitability well beyond the room rate.
If your hotel is selling out regularly, it may be time to ask: Are we truly optimising our capacity — or just filling it?
🔍 Solution Teaser: A holistic revenue strategy links inventory, pricing, and guest spend to unlock full profit potential.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
Pricing Discipline vs. Selling Out Early
Selling out too early, particularly at lower rates, is a clear indicator of missed yield opportunity.
By not holding inventory for higher-value guests or dynamic last-minute demand, hotels undermine their average daily rate (ADR) potential. Maximising profit requires more than filling rooms — it requires commercial discipline and strategic foresight.
🔍 Solution Teaser: Smart rate pacing and demand modelling protect your ADR while capturing late-stage demand.
Have a profitable week.
✌🏼
Today's Revenue Management thought:-
The Importance of Strategic Overbooking
Cancellations and no-shows are predictable patterns in hotel operations. Choosing not to overbook — especially on key dates — is effectively accepting guaranteed loss.
In my experience, high-performing properties integrate controlled overbooking strategies based on historical data and risk tolerance. This approach protects top-line performance, not just occupancy metrics.
🔍 Solution Teaser: Forecast-informed overbooking models can preserve your revenue targets while managing risk professionally.
Have a profitable week.
✌🏼