Today's Revenue Management thought:-

Rethink the Low Season - It’s Not About Discounts

Hoteliers often default to price cuts when the peak season ends.
But in my experience, this mindset is not only reactive, it’s revenue-destructive.

The low season isn't a problem to solve with discounts.
It’s a chance to reframe the narrative, speak to different guest needs, and elevate perceived value.

Why compete on price, when you can compete on experience, exclusivity, and emotional pull?

Have a profitable week.

✌🏼