Today's Revenue Management thought:-

Are You Still Chasing the Wrong Revenue?

Most hoteliers are laser-focused on top-line numbers, the total revenue figure that looks good in a board report.
But here's the truth: €600 isn’t always worth €600.
A direct guest who stays three nights, books a spa treatment, and dines in-house drives far more real value than a one-night OTA sleeper.

👉 The question isn’t just “how much revenue did we make?”
It’s “what kind of revenue are we attracting?”

Have a profitable week.

✌🏼