Today's Revenue Management thought:-
Profitability Over Popularity
Here’s the trap:
Revenue that looks great on paper can quietly bleed your profits.
Take two bookings:
Guest A: €600 via your website, low commission, high in-house spend.
Guest B: €600 via OTA, 18% commission, no extras, and high service cost.
Same revenue. Wildly different outcomes.
In my experience, shifting the conversation to profit-per-booking radically changes how teams evaluate their pricing, channels, and segmentation.
Have a profitable week.
✌🏼