Today's Revenue Management thought:-

Strategic Revenue is Smart Revenue

When did we stop asking: Does this revenue make strategic sense?

Some revenue streams generate:

• High service strain with low return.

• Guests that never come back.

• Deals that dilute your brand.

Instead, what if you scored your revenue streams based on:

• Profit margin

• Lifetime value potential

• Operational complexity

• Strategic alignment

This isn’t theoretical. It’s how you start playing chess, not checkers.

Have a profitable week.

✌🏼