Today's Revenue Management thought:-

Thinking about everything that goes into pricing can make your head spin:

  • competitors

  • operating costs

  • customer demand

  • profit margins

  • … the list is endless.

Thankfully, you don’t have to master all of these factors at once.

Just remember pricing is an dynamic process. It’s highly unlikely that you’ll set the “right prices” — it will be hit & miss on many occassions, and that’s OK.

Have a profitable week.

✌🏼

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