Today's Revenue Management thought:-

Pricing is something that every revenue manager loses sleep over at one point or another. 

Setting a price is an important decision with serious ramifications. Set the price too high and you risk losing customers. Set the price too low and you could devalue your products and damage the bottom line.

Many just keep doing whatever they have always done, for better or worse. They do this because they fear they will — as they’ve been told a thousand times — price themselves out of the market.

Forget the market….. it does not care about your bottom line.

One of the most visible side effects of poor pricing is the impacted bottom line. Whether you go too high or too low, it’s likely that you’ll feel some sort of influence. 

Have a profitable week.

✌🏼