Today's Revenue Management thought:-

Believe it or not, I have been asked twice in the last few weeks, “why do I need to test my pricing strategy ?”

Testing your pricing strategy is important to make sure that you are setting prices that are competitive and profitable.

Testing allows you to experiment and make adjustments to your strategy in order to maximize revenue and make sure that you are meeting the needs of your customers.

Additionally, testing your pricing strategy can help you identify potential weaknesses in your strategy and make changes that will improve the overall effectiveness of your pricing.

Have a profitable week.

✌🏼