Today's Revenue Management thought:-

Do consumer benefit from rate parity & should hotels care ?

Yes, consumers benefit from rate parity because it ensures that they are paying the same price for a hotel room regardless of the booking platform they use.

Hotels should care about rate parity because it helps them maintain control and pricing consistency of their rooms.

Rate parity also helps hotels better manage their inventory, pricing and distribution channels.

Have a profitable week.

✌🏼