Today's Revenue Management thought:-
Anticipated demand is one of the biggest insights you can leverage to help determine your prices.
Essentially, it means constantly re-evaluating demand for accommodation and pricing your rates accordingly.
We all know that to forecast accurately, you need to keep accurate historical data around occupancy rates, revenue and guest spend.
But what about the influence of massive inflation - not many RM’s have faced this challenge previously, and global macro economic numbers are laying the foundations for future forecasting.
Have a profitable week.
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