Today's Revenue Management thought:-

Discounting on the GDS……a little effort can lead to amazing results.

I have noted that many properties go all in when discounting on the OTA’s, but totally disregard offering similar discounts on the GDS systems. The ease of setting up advantageous rates on the OTA’s is more than likely the reason herefore.

However friends, don’t under estimate what you can gain by being active on all your distribution channels.

Have a profitable week.

✌🏼