Today's Revenue Management thought:-

Monday morning blues….

Reservations have poured in, which is great news…. but when you dive in deeper and realise that the vast majority have come from OTA’s, the alarm bells start to ring. What will this cost me in commissions ?

Would your property have been better of getting these reservations directly ? More than likely will the vast majority state… but what are the true costs of acquiring a reservation directly, and would you have gotten it at all !

Do you truly manage and understand your acquisition costs ?

Have a profitable week.

✌🏼