Today's Revenue Management thought:-

Are hotels ready for the Post-Rate Parity Era on OTA's ?

Inspired by the decision from the EU on rate parity clauses by OTA’s, I thought it would be a good idea to write about & did a little research.

I discovered this article from 2015 by Max Starkov discussing the subject and find the content still relevant.

Before we all start celebrating, we must ensure that we fully understand the full impact and consequences of differentiated pricing. In addition we also need to ensure that we have invested in the technology that allows us to take full advantage of situation.

Have a profitable week.

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