Today's Revenue Management thought:-

“What’s another year” - shot Johnny Logan to great success in the Eurovision Song Contest.

As revenue managers, we should also be asking ourselves “what’s another year”. Looking forward, it’s 12 months, 52 weeks, 365 (366) days with which we can prove our abilities.

However many of us look back…. 2019…. That’s 4 years ago, 48 months ago, 208 weeks ago and a whopping 1461 days ago….. long time ago, but feels like yesterday.

As revenue managers do we work against time, or with time. A day passed can never be regained…. and our job is to identify when and where we create gain, whilst the clock works against us.

We must balance the need to work efficiently within time constraints while leveraging historical and future time-based data to optimise revenue management strategies.

Have a profitable week.

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