Today's Revenue Management thought:-

Do we always need to know “WHY”….

As revenue managers, we are analytically focused, which means we look to data for answers.

We like to dig, drill, chart and graph…. but do we always get the answer to our “WHY” ?

With data that is constantly swinging, and from an increasing number of sources, automatically feeding our algorithms and analytical tools….. will we ever get an answer to “WHY”

Have a profitable week & a fabulous summer !

✌🏼