Today's Revenue Management thought:-

Consistency…… absolutely boring but essential !

An example from the everyday life of RM…….

A new client reached out to me because they could not understand the large number of errors their Channel Manager was reporting.

Turnout that the mapping was slightly off.

Why - a pretty simple mistake…… all their rate codes in the PMS were a combination of 4 numbers & letters followed by BAR - 7 characters in total.

In the Channel Manager the same rates were entered….. but this Channel Manager had a limit of 6 characters, which entailed that the rate codes were added with the 4 number/letter combination followed by BA & not BAR - despite the property believing they had added BAR, and not realising the space limitation of 6 characters, entailed that the R was dropped.

Amazingly the CM allowed mapping to the correct rate in the PMS, but was sending the shortened version of the rate code in the reservations - hence the errors.

I know, I know - what kind of CM is this…. but it’s what they have & also strengthens the arguments to invest in a better infrastructure

Easily overseen and just goes to reiterate the importance of consistency.

Have a profitable week.

✌🏼