Today's Revenue Management thought:-

Everyone wants to pay the lowest price……..

But before you even consider dropping your price, consider that most tourists are value-based shoppers and not price-based shoppers (even if they say they are price-driven). This means that there will always be a trade-off your guests will make because of what they perceive is value to them……and this can be very personal !

So remember that not every guest wants to pay the lowest price – and if they do, you haven’t convinced them to think about anything else!

Have a profitable week.

✌🏼