Today's Revenue Management thought:-

A major challenge facing many hospitality business is the inability to provide reliable revenue forecasts for planning and budgeting purposes. 

Accurate revenue forecasts are a key element for the design and execution of sound operational & sales strategies. 

Forecast errors can lead to substantial budget management problems. While forecast errors can never be entirely avoided, budget revenue estimates systematically deviating from actual revenue will challenge your trustworthiness as a Revenue Manager.

Have a profitable week.

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