Today's Revenue Management thought:-

As summer approaches and June draws near, hotels are entering their busiest season, brimming with revenue opportunities. This week, we will explore how cancellation policies can be strategically utilised to drive revenue.

Cancellation policies in hotels can be strategically utilized to drive revenue and enhance business operations. By carefully designing and implementing these policies, hotels can minimise losses, improve cash flow, and encourage direct bookings.

• Incentivising Direct Bookings: Providing more favorable cancellation terms for direct bookings compared to third-party platforms encourages guests to book directly, saving the hotel from paying commission fees to online travel agents (OTAs).

Have a profitable week !

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