Today's Revenue Management thought:-

The Evolving Role of Hotel Revenue Management

There is increasing discussion about the degree of automation in hotel revenue management. While technology can assist in determining the right price at the right time—a task that demands extensive knowledge and experience—the role of a Revenue Manager extends far beyond this. Revenue Managers are pivotal in analysing market trends, competitor strategies, and consumer behaviour to optimise revenue. Their responsibilities also include forecasting, budgeting, and reporting, which require a blend of analytical skills and industry insight. However, the human element in revenue management remains crucial, as strategic decisions often rely on nuanced understanding and professional intuition that technology alone cannot provide.

Have a profitable week !

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